Common Good RPM

Advertising for Good
Retail Performance Media
Built for Shelf Velocity

For brands scaling distribution, retail media is the single most effective lever to drive new customers to trial and build long-term velocity. With more pressure than ever to perform, and complexity across every retailer, success demands a measurable, accountable, and highly disciplined approach.

Walmart ROAS
0 ROAS

Top Growth

We help brands grow
market share across retailers

We specialize in growing brands across retail media

Discover Our Strategic Retail Media Services For Ambitious CPG Brands

Our retail media approach helps brands win distribution, accelerate velocity, and prove their impact where it matters most. We combine shopper insight, data precision, and platform expertise to deliver results across every major retail media network.

Grow Faster Through Instacart & Walmart

Want better marketplace performance? Our clients consistently outperform their competition. How? Strategic content optimization and advertising and optimization that delivered over 100% ROAS improvement on Instacart and 50%+ sales lift on Walmart.

Retail Media Advertising

From Target to Costco, we manage the entire retail media process. Our results speak volumes: 100% ROAS growth and 50%+ sales increase across platforms.

Instacart Badge 2024
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The Fastest Way To Grow On Instacart

While other brands struggle, our clients thrive. We’ve placed multiple brands among the top 75 fastest-growing through strategic campaigns.

Instacart Badge 2024
Instacart Badge 2023

See What We’ve Been Up To

From fast-growing startups to national CPG brands, our results speak for themselves. Take a look at how we’ve helped brands win across major retail platforms.

Leveraging Data and Insights for Category Growth

Zespri was looking to accelerate household penetration in a category where consumers rarely think beyond apples, bananas, and berries. By tapping into retail media, we helped Zespri stand out at the digital shelf and drive incremental sales at key retailers.

WHAT WE DID:

Product Trials
0
Growth for Entire Category
0 %

Growth Across Multiple Retailers

Hint Water needed to grow beyond niche distribution and establish itself as a mainstream flavored water choice. By pairing creative storytelling with precision retail media, Common Good helped the brand reach new households, increase basket size, and win incremental sales at the digital shelf.

WHAT WE DID:

Velocity Increase
0 %+
New To Brand results across all media in Walmart
0 ROAS

Unlocking Incremental Growth in Snacks with Retail Media

GH Cretors needed to break through in a crowded snack aisle. With category share under pressure from private label and household-name competitors, Common Good applied a retail media–driven strategy to increase visibility, attract new households, and boost return on ad spend.

WHAT WE DID:

New To Brand Buyers
0 %+
Across multiple retailers
0 ROAS

Proven Results For
Top-Performing CPG Brands

Our data-driven approach helps CPG brands increase sales velocity and expand distribution through strategic retail media management.

National Scale

Coast-to-coast retail presence

Top Growth

Multiple clients, fastest-growing brands

Full Coverage

All key retail platforms

Major Players

Target, Instacart, Kroger, etc.

What Our Customers
Say About Us

See what our clients have to say about their experience with Common Good. From efficiency to reliability, discover how our solutions have helped businesses streamline their operations and achieve success.

“Thanks to Common Good’s creativity, collaborative mindset, and retail media expertise, we delivered a campaign that encouraged consumers to mix up their shopping routine and discover Zespri SunGold.”
Raul Murguia
Head of Marketing for the Americas, Zespri International
“Common Good is a fantastic agency and experts within the CPG industry. Professional, talented, fast and easy to work with”
Aaron Elleman
Vp Marketing
“Common Good helped us create a retail-ready platform that reflects our brand’s playful energy while bringing our ingredients and flavors to life—online and at shelf.”
Alan Murray
CEO

Platforms & Retailers We Help Our clients With

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